Buy fresh, DNC-screened burial insurance leads from TV responders and internet opt-ins, filtered to seniors 50 to 85 and built for your phone floor.
Burial insurance, also called funeral insurance, is a small whole-life policy a senior buys so the family is not left paying for the funeral. The National Funeral Directors Association is the source to watch: NFDA tracks the median cost of a funeral, and that bill is the reason a prospect stays on the line with your agent. The buyer profile is consistent: a person aged 50 to 85, watching the budget, who wants a premium that stays level and a payout that goes straight to the people named. Our burial insurance leads put you in front of buyers who have already asked for help with it.
Burial insurance is a sub-segment of final expense. Our final expense leads cover the whole senior whole-life market, where the same policy may also be pitched for medical bills, debts and a small legacy. Burial insurance leads are the narrower pool whose inquiry was about the funeral itself, so your opener and your carrier menu stay simple. Working-age buyers who need income replacement are a different customer, and you will find them in our life insurance leads.
Records come from two origins: TV responders, who saw a direct-response spot and raised a hand, and internet opt-ins, who requested information online. Both end in a phone conversation, because a senior weighing a funeral policy wants a person to explain what it pays, what it costs each month and who gets the money. The phone also lets your agent hear hesitation, answer a question the moment it comes up and walk through the beneficiary and health questions at the person's own pace. HHS reports roughly 10,000 Americans age into Medicare every day, so the senior audience keeps refilling; our Medicare leads cover the health-coverage side of the same households.
LeadsDataServices was founded in 2005 by Abhishek Gupta and now serves 500+ US call centers across 20+ verticals. We know what a senior-market floor needs: fresh files, plain labeling of where each record came from, and consent paperwork that travels with the record.
Each record comes from an inquiry about funeral or burial cover, not generic senior insurance traffic, so your agent opens with the reason the person asked.
We filter to the age band your carriers write and can narrow it by state, ZIP and age bracket with our 300+ custom data filters, so fewer dials go to ineligible prospects.
Buy TV responders, internet opt-ins or both, and run them as separate campaigns. The two sources behave differently, and mixing them hides which one your scripts and closers actually convert.
Tell us whether your carriers write guaranteed-issue, simplified-issue or both, and we build the file to that menu, using health-screen indicators where the source collected them.
Every phone record is DNC-screened with consent documentation, and 85% of records pass our SNS verification, so your team starts each shift with a file it can trust.
Our 100% file accuracy guarantee comes with a replacement policy for verified bad records, so a bad number gets replaced instead of written off.
Start with one origin and one format. A targeted data list or real-time exclusive batch from TV responders, and the same from internet opt-ins, gives you a clean comparison. Run it the way our guide describes for testing a new lead vendor: same script, same agents, a written pass line, then scale the winner. Give us your licensed states and the age band your carriers write, and we build to that; keep both fixed across orders so results stay comparable.
Work the call like a conversation with family, not a quote read-out. Open with the funeral and the people it would fall on, then confirm the beneficiary and what monthly payment feels comfortable before you name a product. Slow, plain speech wins. Let the prospect finish, repeat their words back, and never rush a senior through a health question or an application. If the person says they already have coverage, ask what it would pay today and whether that would cover a funeral, instead of pitching over it. Call in the prospect's local time during the daytime, inside the legal calling window, and dial fresh TV and internet records the same day they arrive, before the person forgets the inquiry.
Match the product to the health picture. Simplified-issue asks a few health questions and usually costs less for the person who passes them. Guaranteed-issue asks none, so acceptance is guaranteed within the carrier's age limits, but it usually costs more and the death benefit is typically graded in the early policy years. Send healthier prospects to simplified-issue first, keep guaranteed-issue for those who cannot pass, and explain any waiting period before the application. Build that choice into your call flow so agents are not improvising it. Your carriers set the rules, so script to them.
Calling seniors raises the compliance bar. The FTC runs the National Do Not Call Registry, and FCC rules under the TCPA cover prior express consent for autodialed or prerecorded calls to cell phones, so keep each record's consent documentation in your CRM and honor every stop request on the spot. Our TCPA checklist for lead buyers walks through it. It is operator practice, not legal advice, so have your counsel review your process and your state insurance requirements.
| Format | Cost | Conversion | Best For |
|---|---|---|---|
| Live Transfer | $$$$ | Highest | Closers who want a senior on the line, already asking about funeral cover |
| Real-Time Exclusive | $$$ | High | Floors that call TV and internet responders the same day |
| Targeted Data List | $$ | Steady | Teams dialing by age band, state and origin filters |
| Aged 30-90 Day | $ | Volume play | High-dial rooms working older inquiries between fresh batches |
Funeral costs: National Funeral Directors Association (NFDA). Medicare age-in: U.S. Department of Health and Human Services. Calling rules: FTC National Do Not Call Registry and FCC guide to robocalls and texts.
Every burial insurance record carries the name, phone number, mailing address with city, state and ZIP, age or age band, and the date and time of the inquiry. It also carries its origin, TV responder or internet opt-in, so you can route and measure the two sources separately, along with the DNC screen result and consent documentation for the phone number.
Where the source collected them, we append beneficiary or household details, coverage interest, income bracket and health-screen answers. Those fields tell your agent whether to open with simplified-issue or guaranteed-issue, and they let you drop prospects who fall outside a carrier's age or state rules before a single dial.
Tell us your licensed states, age band and carrier menu through our contact page and we will build the file to match, running your suppression list before delivery so you never dial a current customer.
Contact us today to get a free count and quote. Quick delivery, competitive pricing, and unmatched quality.
Contact Us →Burial insurance leads, also searched as funeral insurance leads, are contact records of seniors who asked about coverage for funeral and burial costs. The target buyer is aged 50 to 85, and the records come from TV responders and internet opt-ins. Ours are DNC-screened with consent documentation and can be filtered by age band, state and ZIP.
Match the lead to your script. If your agents open with the funeral bill and sell small whole-life policies built for it, burial insurance leads fit. If they pitch wider end-of-life planning, including medical bills and debts, final expense leads cover the broader pool. You can test both and compare cost per sale.
Two places. TV responders saw a direct-response commercial and called or filled in a form, and internet opt-ins asked for information from a web page. TV responders often skew older and want a person right away, while internet opt-ins tend to compare more. Buy either origin or both and track them as separate campaigns.
Yes, within what the source collected. Where health-screen answers were captured, we append them so you can separate prospects likely to pass simplified-issue underwriting from those who need guaranteed-issue. Answers are self-reported, so your agents still follow each carrier's application and underwriting rules.
Scrub every list against the National Do Not Call Registry, which the FTC runs, and remember that the FCC's TCPA rules address prior express consent for autodialed or prerecorded calls to cell phones. Keep consent documentation with each record, say who you are and why you are calling, and honor stop requests immediately. Carriers and states add their own senior-sales rules, so have counsel review your process. This is operator practice, not legal advice.
Order a small batch of one origin and one format, load your suppression list first, and dial it with the same script and agents you use for your baseline. Write your pass line before the leads arrive: contact rate, qualification rate, cost per conversation and cost per sale. Report any bad records under our replacement policy and judge us on cost per sale.