Opt-in leads typically 30 to 90 days old, sold at lower cost for high-dial floors, with the trade-offs and pre-dial checks spelled out.
Aged leads are opt-in inquiries, typically 30 to 90 days old, sold at a lower cost than fresh leads so high-dial floors can work volume without paying real-time prices. Someone asked for information on a product, and by the time the file reaches you that moment has passed. Say that plainly before you buy, because the whole product is a trade, and a buyer who understands the trade orders the right age band for the right job.
You give up freshness: intent fades, phone numbers change hands and the consent record gets older. You get a lower price and a deeper file, which keeps every seat dialing between real-time orders and lets you test a script, state or offer before spending on fresh data. The cost is a lower contact rate on older numbers and a thinner consent trail, so plan staffing and compliance checks around that rather than expecting real-time results at aged prices. Aged leads do not replace live transfer leads, which sit at the opposite end of the freshness scale.
Interest lasts longest where the purchase is slow or recurring: Medicare supplement, final expense, mortgage, reverse mortgage, debt settlement, merchant cash advance and solar. We also build aged opt-in files for health and life insurance, auto finance, credit repair, bankruptcy, alarm, energy and political. Our guide to aged vs real-time Medicare leads works through the return math for one vertical.
Every aged phone record is DNC-screened and carries consent documentation, and you can send a suppression list to run before delivery. With 300+ custom data filters you set the age band, state and vertical fields.
Order a 30 to 45 day cut, a 60 to 90 day cut or both, and keep the band in writing so you can compare contact, quote and sale results by age instead of guessing which cut earns.
Aged files are built from opt-in inquiries, where the person requested information in the category, not from cold compiled records.
Consent documentation travels with each phone record, so your compliance team can check what the person agreed to, when, and on which source, before a single call is made.
Phone records are DNC-screened, and your own suppression list runs before the file ships, so known opt-outs and existing customers on your list are removed before the file ships.
State, age, income and vertical fields use the same 300+ filters as our fresh products, so an aged order can match your live campaigns.
Verified bad records are covered by our replacement policy, so a disconnected line does not become your cost. Report bad records promptly and keep your dial logs.
Scrub again before you dial. The FTC says sellers and telemarketers must synchronize their lists with the National Do Not Call Registry at least every 31 days, so a screen run at delivery is a dated event, not a permanent pass. On a 60 or 90 day file, run your own scrub the day you load the dialer.
Check for reassigned numbers. The FCC Reassigned Numbers Database is designed to prevent a consumer from getting unwanted calls intended for someone who previously held their phone number. The older the file, the more likely a number has changed hands, so query it where your counsel advises.
Read the consent record, not just the age. The FTC says a company that receives an inquiry or application can call for three months. Whether that window reaches a buyer of the lead is a question for counsel, so rely on the documented consent record and treat age as part of the legal footing of a call as well as the pitch. Confirm the consent date, source and wording on a sample, and have counsel review your approach; this is operator practice, not legal advice.
Then work the file in tiers. Load the file the day it arrives, dial the youngest band first, run a small test per band and vertical, keep a small untouched holdout so you can tell a weak band from a weak script, return verified bad records under the replacement policy and buy more of the band that earns. Our TCPA checklist for lead buyers covers the consent side; send your vertical, states and age band through the contact page for a free count.
| Lead Type | Who Buys It | Key Filters | Details |
|---|---|---|---|
| Medicare | Call centers and agents selling Medicare plans | Age, state, plan interest | Medicare leads |
| Medicare Supplement | Agents selling Medigap | Age 65+, plan type, coverage gap | Medicare supplement leads |
| Final Expense | Agents and call centers | Age band, income, coverage gap | Final expense leads |
| Mortgage Refinance | Lenders and brokers | State, loan data, equity, credit indicators | Mortgage refinance leads |
| Reverse Mortgage | Lenders and loan officers | Age 62+, equity, geography | Reverse mortgage leads |
| Debt Settlement | Debt relief call centers | Balance, credit indicators, hardship | Debt settlement leads |
| Merchant Cash Advance | Funders and ISOs | Revenue, funding need, state | Merchant cash advance leads |
| Auto Warranty | Extended warranty call centers | Vehicle age, mileage, warranty expiration | Auto warranty leads |
| Solar | Installers and dealers | Geography, utility region, credit indicators | Solar leads |
| Health Insurance | Agents and call centers | Income, ACA status, coverage gap | Health insurance leads |
Do Not Call rules: FTC Q&A for telemarketers and sellers about DNC provisions. Reassigned numbers: FCC Reassigned Numbers Database. Telemarketing consent: FCC telemarketing and robocalls.
Each record carries the name, phone number, mailing address with state and ZIP, the original inquiry date, the age of the lead in days and the vertical it was requested for. The DNC screen result and consent documentation attach to the phone number.
Vertical fields sit on top, such as age and plan interest for Medicare, equity and loan data for mortgage, or revenue and funding need for merchant cash advance. If your campaign needs a document, such as bank statements on an MCA file, say so in your quote request and we will tell you whether a source supports it.
The inquiry date and age fields let you report results by age band, which is how you learn whether 30 days or 90 days earns on your floor. Keep those fields in your CRM, tag each batch with its band and order date, and your second order can be sharper than your first.
Contact us today to get a free count and quote. Quick delivery, competitive pricing, and unmatched quality.
Contact Us →Aged leads are opt-in inquiries that are typically 30 to 90 days old. The person asked for information in a category, and the file is sold after that window at a lower cost than fresh leads. Phone records are DNC-screened and carry consent documentation, and you choose the age band and filters.
Aged leads are typically 30 to 90 days old, and you can order a specific band, such as a 30 day cut or a 60 to 90 day cut. Younger bands carry fresher intent and more recent consent; older bands cost less. Agree the band before ordering so you can compare results by age.
Scrub it against the National Do Not Call Registry yourself, since the FTC requires lists to be synchronized at least every 31 days. Check numbers against the FCC Reassigned Numbers Database where counsel advises, read the consent documentation on a sample, and run your suppression list. Have counsel review the approach.
Yes, aged merchant cash advance leads can be ordered in a 30 day band and other age bands. Whether a file carries bank statements depends on the source, so say that requirement in your quote request and we will tell you whether it can be met. Revenue and funding need fields are standard.
They suit floors with spare dialing capacity and a script that works on older inquiries, since the price is lower than fresh leads. Test a small order by age band and compare contact, quote and sale results before scaling. Our blog compares aged and real-time Medicare leads in more detail.
An aged lead began as an opt-in inquiry, so the person asked about your category. A data list is a compiled file matched on attributes, with no inquiry behind it. Aged leads carry intent, because the person asked about your category, which a compiled list does not.